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, the meaning of the letters is a great place to start. CRM stands for Customer Relationship Management. For further analysis of the question what is CRM, you need to look at an overall business management strategy. CRM is the concept of streamlining tasks, empowering employees, and managing costs, all with the idea that you will improve customer loyalty and grow your business.What is CRM to your business?The next question is what is CRM to my business? CRM can be a powerful tool for your business. It usually incorporates software programs with a mindset that shifts your business to a customer-centered program. When asking what is CRM to your business, you must be ready to take a hard look at your current practices and be willing to adjust certain mind sets to maximize your business performance for top-notch customer service. With top-notch customer service, you can keep customers loyal and help bring new clients to you. So, what is CRM to your business? Everything!Microsoft CRM